Single Post

Growing your Amazon Sales in Q4 under a control budget can be tricky, isn’t it? Well, it depends on all your strategy of approaching Q4. We are about to reach the final round of Q4. This round brings great joy for Amazon Sellers who use it wisely and it can be not as good for many sellers who are struggling with their strategy. Given below are a few points to consider before you jump on to the Christmas week.

Check for Out of Budget Campaigns

It’s time to revisit your campaigns and the first thing you need to do is to check if your campaigns are going out of budget before the day ends. Increase the daily budget of the campaigns that are going out of budget to maximize the sales throughout the day.

Click Through Rate

CTR is one of the most important factors that helps PPC to thrive resulting in more sales and more profits. Before Christmas, you may need to fix your main image if you have a low CTR. The average CTR is 0.4%. Anything above this average is considered a decent CTR. The main image contributes the most for getting a decent CTR. Click-Through-Rate (CTR) is the total number of clicks your ad gets divided by the total number of impressions.
For a better CTR, you must check:

• Main image quality
• SEO Optimized Title
• Number of reviews
• Review score
• Fulfillment method (FBA or FBM)
• Pricing

Negative Targeting

When running auto or manual campaigns with broad/phrase match keywords, we aim to increase our visibility at the risk of appearing in searches that may be irrelevant or unprofitable. Negative keywords allow you to reallocate wasted spend so that every cent of your advertising budget is targeting conversions. This also impacts your organic ranking and could push your product from the first page to the second. Nobody likes to be second.

Day Parting (New features)

Day Parting is a new feature in Seller Central to change bids by the hour. The below changes can be replicated or altered based on your own sales data. This feature can help you lower ACOS and utilize your campaign budgets in a timely manner during the holiday period.
For each category, it may work differently so you will have to test between different hours of day to maximise your sales under a control budget.

I hope these 4 tips can make your last round of Q4 a much better one! If you need any help with Amazon PPC management, you can contact Scale Fortune .